10 Greatest Super Bowl Tech Ads of All Time

While most Super Bowl ads tout products you’re able to eat , pledge or drive , the smattering for tech Cartesian product have been among the secret plan ’s most memorable commercial . This year Best Buy , Time Warner Cable and Cars.com will proceed their Super Bowl ad traditions , while BlackBerry will endure its first game clock time advertizing – a bit of a Hail Mary for the struggling smartphone manufacturer .

Here are 10 groundbreaking tech advertizement of preceding Super Bowls , including one that was too risqué for its clock time to be aired .

10. Google “Parisian Love,” 2010

No speak animal or barely clad girls , just a sweet enliven spot that mutely exhibit the power of Google Search as an American in Paris finds honest love . This was Google ’s first and as yet only commercial-grade to run during the Super Bowl .

9. E-Trade “Baby,” 2008

The tattle baby made its debut in 2008 , showing how easy it was to use E - Trade , one of the first DIY online lineage military service . The troupe has released a puzzler for this year ’s spot , “ Baby Burp - Up , ” but you do n’t have to wait until Sunday – he regularly tweets his “ bead of wisdom , ” include : “ As soon as you retire , you immediately and ad libitum become awe-inspiring at golf . It ’s skill . Real science . ”

8. Sprint “Crime Deterrent,” 2006

Seven years ago , watching tv set on your phone was a marvel of new engineering . Sprint touted its new TV service in a position that end with a guy cable getting knocked out when his friend hurls a smartphone at him . Now , in gain to follow TV on your phone , you may practice your smartphone as a remote for the goggle box , participate in sports fan sites during the game and watch endless action replay .

7. Go Daddy “Censor Board,” 2005

Go Daddy ’s first Super Bowl ad never made it to game time . The WWW host company ’s commercial was refuse by Fox for being too aphrodisiac – as Danica Patrick parody Janet Jackson ’s wardrobe failure during the previous yr ’s halftime show . Since then , Go Daddy has had more clashes with meshing censors , but promises to tone it down this year . One of two Go pappa ad will let in Patrick as an airway cowcatcher . It will ladder right after the two - minute word of advice .

6. CareerBuilder “Office Monkeys,” 2005

The online task service swung into the Super Bowl ad affray in 2005 with a troupe of chimps – while anticipate that you do n’t have to cultivate with a clustering of scamp . The ads were wildly popular with most viewers but criticize by fauna right activist . CareerBuilder will not feed any ads during Sunday ’s game . “ We ’re ride this one out , ” a spokeswoman told AdAge .

5. Yahoo “Dolphin,” 2002

Yahoo made its first and only appearance back in 2002 , with an ad in which a human says he used Yahoo search to find an island and a dolphinfish say that ’s how it learned to speak , too . At the time , Yahoo ’s search engine had intimately as many user as Google . How thing have convert . In 2012 , Yahoo ’s search share drop by more than one-half to just 13 percentage of search , while Google handles around 65 percentage of all searches , according to Hitwise datum .

4. Monster, “When I Grow Up,” 1999

Monster ’s first ad feature a bit of dreary humor . In the ad , fry say they long to advertize paper , data file incessantly and perform other lowly project when they rise up . Monster hit a nerve with viewer and made a durable effect . With today ’s gloomy occupation market , the prison term could be good for a reversion airing of the iconic black - and - white-hot ad , update for a technical school - based cosmos that can still be profoundly dull . Monster wo n’t be participating in this year ’s Super Bowl program .

3. Apple “HAL 2000,” 1999

Apple spoofed the Y2 K disaster that never was in its 1999 Super Bowl ad , a pasquinade on the film “ 2001 : A Space Odyssey . ” In Apple ’s ad , HAL excuse why it was necessary to take over the world ’s data processor . Apple ’s claim that it made the only hemipteron - loose computers went unquestioned until 2006 , when Sophos discover the first Mac malware , OSX / Leap - A. Apple has not run a Super Bowl ad since then .

2. Apple “1984,” 1984

In what is now considered the most successful American advertizement of all time , Apple introduce the Macintosh personal information processing system as a contrast to its portrayal of IBM ’s droning - same dominance of the computer diligence . ( Can a troupe with $ 36 billion in annual tax income still be considered a dick for nonconformists ? )

1. Xerox “Monks,” 1977

This ad take us back to a sentence when a copy auto was look at eminent - technical school , showing the predicament of a monk who is ordered to make 500 copy of a manuscript by hand . Sadly – at least for Xerox – paper copies are nearly obsolete . Nowadays the monk probably would just share a Google Doc .

Republished fromTech News Daily

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