Amazon is starting to sound like a used motorcar salesman shouting “ lot , sales , shop now ” from the top of its lungs on the curb of a busybodied throughway . The caller is hinting to sellers it could stage another big shopping holiday later on this year to mirror its summertime Prime Day in an effort to draw customers back for more on-line shopping in an effort to set ashore up slumping sales .
Insiderfirst reported that the company had issued notices to sellers about a so - called “ Prime Fall Deal Event . ” Amazon merchants were asked to recommend sales called “ Lightning mountain ” by July 22 , though another content reportedly put the deadline for early September . The messages were reportedly viewed on the company’sinternal seller portal .
The Modern event could be scheduled for October , consort to report that cited those ask over Amazon retail merchant . Insider report that even with a dissimilar name , this novel case will feature major red-hot - ticket item product sales event similar to the veritable Prime Day and volunteer discount of at least 20 % for merchandise .
Photo: JOHANNES EISELE/AFP (Getty Images)
The regular 2022 Prime Day will take home July 12 and 13 . The shopping holiday is one of Amazon ’s major yearly push to get mass to ramify over$139 per yearto get a Prime account . The ship’s company is well know for push its yearly subscription to get that sweet two - day merchant vessels , to the point that the Federal Trade Commission recentlyscrutinizedAmazon ’s alleged manipulative tactic .
The company is very protective of its choice rank as one of its boastful ways to keep customers coming back . Earlier this month , the companyrailedagainst antitrust statute law making its way through congress , say it could thin the value of its prime rank .
But the ship’s company is n’t doingas hot as it once was , similarly to many technical school companies who are still struggle in a post - pandemic falloff after a major boom in 2020 and 2021 . Amazon describe a last loss of $ 3.8 billion in its April Q1 earnings report .
marketer are reportedly less on board with Amazon ’s plans as the company might like . Insider cite Tom Baker , a advisor for Amazon merchant through his agency FordeBaker , who say sellers have been given very few item about what this outcome even is . This sales extravaganza will require businesses to make major inventory decisions in just a few weeks .
Though what has n’t been note is just how much emphasize the regular Prime Day puts on storage warehouse employee and manner of speaking drivers , and whether yet another Prime Day could push workings experimental condition over the edge .
Amazon did not respond to Gizmodo ’s request for gossip about the reported new shopping holiday . When ask about how the company was easing the core of workers during Prime Day , Amazon representative Branden Baribeau said “ the safety equipment and well - being of our employee is always a top priority . ” He added that they were “ invest hundreds of billion in safety equipment ” training and technical school with a squad of “ more than 8,000″ safety officers to assist workers .
Reports from previous years have testify worker who already go through gamy - stress solar day at Amazon Fulfillment Centers get it even worse on Prime Day . Workers went as far as tostrikeagainst the rough working condition before the retail giant ’s big shopping holiday . Before Prime Day in 2019 , workersreporteddoing 12 - hour Day and forced extra work sidereal day with no additional compensation over regular overtime wage . CNNquoted Amazon workers last twelvemonth who said they were doing 55 - hour week for Prime Day . The force of the two - day cut-rate sale commonly intend more work for weeks after sales are complete .
AmazonAmazon PrimeCriticism of AmazonGizmodoOnline shoppingTom Baker
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