Breweries Have Run Out of New Names (and Hop Puns) For Craft Beers

Hoptimus Prime . Smooth Hoperator . Hoptical Illusion . If a brewer has the opportunity to make a hops pun ( and odds are good , thanks to thehop roaring ) , they ’ll make it . ButNPR ’s The Saltsays that the explosion of craft beer over the past X has lead to a legal job : There are no new names left .

Well , that ’s not incisively the problem . AsThe Saltreported yesterday , name trends within the craft brewing community of interests — think topographic point names , hop epithet , and yes , plenty of puns — mean that more and more , beer maker are accidentally name their beer with the same name as other small brewers :

For lesson , when the brewers atAveryin Colorado andRussian Riverin California discovered that they each had a beer named Salvation , they encounter at an annual Colorado beer fete to verbalise it out . Vinnie Cilurzo , co - owner and brewmaster of Russian River Brewing Co. , says that neither he nor Adam Avery know who had strike the name . Nor were they especially worried about it . Still , they direct the chance to follow to a apt compromise . They combined their beer in a blending and named itCollaboration Not Litigation .

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They vocalise shivering .

But not all brewer are so relaxed about their naming right field . The table salt advert several other anecdotes in which brewer stop up in litigation — not only over public figure , but over real art and logos , like the common celtic cross seen on some beer labels .

The story is riveting , and it foreground a big quandary for minuscule business owners : If these brewers do n’t brandmark their names , they ’re left open to impersonator . If they do brandmark them , there ’s still no warranty they wo n’t be copy , whether purposely or not . They ’re left with a alternative between expensive and prison term - consuming sound action , and turn the other cheek . [ The Salt ]

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