Just when you thought theterrible attireat Coachella could n’t get any bad , reportsemergedyesterday that everyone ’s preferent culturally insensitive featherheaddress paradewill be providing this year ’s attendees with virtual reality headset .
The Coachella VR headset will be included in every ticket buyer ’s welcome kit and will solve withAndroidandiPhoneapps . Vantage.tv , the company that Coachella has partner with to bring this wizardly experience to liveliness , promisesfans can “ [ see ] performances from top artists , experience 360 - arcdegree panoramic experience from around the festival dry land , and catch VR experiences created by other fete - goers . ” Here ’s to trust those experience will admit getting up close and personal with Kendall Jenner ’s giantculturally appropriatednose ring .
But while virtual realness at Coachella may seem like a coolheaded , new concept , the fete actually has a well - established custom of surface all variety of ridiculous technology . Grab a daisy chain and conjoin us as we wander through the hip graveyard of Coachella ’s attempts to turn itself into South by Southwest !
The Tupac Hologram
A friend late asked me if I remembered the Tupac hologram . Remember it ? How could I ever forget ?
Okay , so it was n’t really ahologram , and it hail onstage andyelled“What the fuck is up , Coachella ! ” which doubtlessly terrorise every concertgoer who was tripping balls at the metre . On the other hand , it believably delighted that one friend who still thinks Tupac isalive , and it will provide me with conversation fodder any metre I ca n’t come up with anything to verbalise about on a first date .
Something called “audio augmented reality”
Here earbudsare“kind of like high technical school auditory modality aids , ” andalso“like bionic hearing ” but areofficially knownas an “ Active Listening System . ” I have no idea what any of this substance , but I do know that Herepartneredwith Coachella this year to provide attendees with their earbuds , which supposedlyallow youto “ dominance and personalize a live - audio surroundings ” from your telephone set . Every hipster ’s dream of look like an octogenarian is about to follow true .
This “swimming pool”
This is not a swimming puddle ! It is a saltation trading floor ! A “ mirage ” ! A cruel trick play on people who probably just require to thrust themselves face - first into a real pool ! You trickster , Coachella .
A crane flower
Coachella is chock full of bizarre artwork - and - technology installations ( more on that below ) . This one is specially disconcerting .
FromLA Weekly :
The gaga thing was that the flower swoop up up and down ; half mental synthesis Stephen Crane , half psychedelic creature from another kingdom . Folks take the air by seemed mesmerized , perplexed ; the thing had protrude up out of nowhere . “ It ’s terrorise ” said someone refer Jack . “ It bet like something from Mario Brothers , ” say a bozo named Alex from L.A. “ I keep worrying it is locomote to eat me . ”
Alex from L.A. is not improper to be occupy .
A 360-degree selfie station
H&Mset upan “ extrasensory resort area ” last yr , which include a section for taking 360 degree selfies , complete with mirrors , professional light , and “ visual essence . ” The playground also have something called an aura reader , “ which offer sixth sense into how a exploiter ’s internal person connects to the external world via sharable , social media - ready photograph , ” or something .
observe : We could n’t find any picture of the selfie station . Probably best to just expend your imagination . Or comfortably yet , do n’t .
A fingerprint scanner to keep your beer cold
Instead of forcing attendee to chug all of their beer like pagan , Heineken came up with a room for them to keep it cold while consider a 360 degree selfie or hanging with Lindsay Lohan : a fingermark - activate beer tank . Yes ! This is incisively what I envisioned when I reckon about the future .
A giant roving caterpillar
https://www.youtube.com/watch?v=VSSJ0WsXyok
Coachella sure likes to fuck with its probably - not - sober guest .
The giant , prompt caterpillar , design by the art collective Poetic Kinetics , came attached with a beacon , which allow smartphone users who take the air by it to receive information about what ’s happening around them .
“ With the caterpillar , that ’s kind of experiential electronic messaging we ’re endeavor to deliver , ” Gopi Sangha , the director of digital strategy for Coachella ’s parent company Goldenvoice , explain helpfully . “ The caterpillar is having a hot dialog with the fans , to kind of institute it to life and share some of its personalities , also engage with some societal conversation around it . ”
It then somehowturned into a butterfly stroke , but not , unfortunately , a butterfly stroke one could ride away into the sky and aside from Coachella .
Honorable mention: “Polo Gigante”
“ Polo gigante ” is more art installation than gadget . But considering that itssole purposeinvolves shooting paint - covered tennis ball at a giant Lacoste polo shirt , it merit its own spot .
This is not to say that everything tech - related at Coachella suck — thewristbandsandear plugscould be quite useful — but more often than not , it ’s a breeding ground for buzzwordy and utterly useless spell of engineering science . Why the hell would you need a fingerprint electronic scanner for your beer ? Just keep it in a cooler like a normal individual !
Then again , at least it ’s notBurning Man .
get in touch with the generator at[email protected ] .
Virtual reality
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