Kristin Juszczyk scores NFL licensing deal after making Taylor Swift’s viral Kansas City Chiefs coat.Photo:Kristin Juszczyk/Instagram; Ed Zurga/AP
Kristin Juszczyk/Instagram; Ed Zurga/AP
Kristin Juszczykjust scoredbigtime.
Since going viral on social media for hand-makingTaylor Swift’s Kansas City Chiefs coat — which the singer wore to support her boyfriendTravis Kelceas his team beat the Miami Dolphins on Jan. 13 — Juszczyk has been in high demand. And, as of Tuesday, she just booked one of her biggest collaborations yet: the National Football League.
Sporticoreported that the designer, 32, who’s married to San Francisco 49ers player Kyle Juszczyk, has been granted a license to use the NFL’s logos on her clothing, including men’s and women’s apparel. However, the football organization did not disclose any other details of the partnership, including the financials of the deal.
The business move is definitely going to open doors for Kristin, who’s already racked up an impressive roster of celebrity clients (Brittany Mahomes,Olivia Culpo,Taylor Lautner) since stepping away from her 2018 clothing brand Origin. The opportunity even comes at fortuitous timing with the58th Super Bowlright around the corner.
On Feb. 11, the Kansas City Chiefs and the San Francisco 49ers will go head to head for the Vince Lombardi Trophy in Las Vegas.
Because of this, we might see Mahomes (whose husband is Chiefs quarterbackPatrick Mahomes) and Culpo (who’s engaged to 49ers running back Christian McCaffrey) show up in new Juszczyk-made swag. And,if Swift can make itfrom her Eras Tour show in Tokyo to the desert in 24 hours, we might even see her in another custom look too!
Olivia Culpo/Instagram
The Juszczyks have yet to confirm the news themselves, but we guarantee Kyle will be over the moon.
After his wife’s designs started making the rounds on social media, the football player, 32, began celebrating her success on social media.
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One day before the announcement, he reposted a video of Kristinmaking her own 49ers puffer coat, stitched with the words “Super Bowl bound” inside the sleeve cuffs, and captioned his Instagram Story: “Your best when your best is needed [sic] .”
source: people.com
