Terry R. Hillerwrote an article title “ Going Shopping in the 1990s ” for the December , 1983 proceeds of The Futurist magazine . Mr. Hiller was intelligibly unbelieving of the prospect of electronic shopping . However , many of the thing he asserted would not add up to pass did indeed hap .
An selection appears below , along with graphics from the piece .
Nor is electronic retailing equipped to deal with the logistics of legal transfer . Product selective information , selection , and billing can all be air electronically , but forcible merchandise must be physically moved . Today ’s post - order household depend on federal or private package delivery , service that are simply not structured for the Brobdingnagian traffic increases that great - scale teleshopping would generate . It would need not only the total restructuring of existing itinerary and systems , but an investing of billions of dollars in equipment and personnel – imagination we are just ineffectual to spare either now or in the foreseeable future .

Furthermore , since teleshoppers can only look at products piecemeal , electronic marketing has severe drawback as a retailing equipment . In nine square foot of drugstore shelf outer space , you might well play as many as 80 or more different brands and sizes of moth-eaten remedies . But in electronic selling , ledge space is define as time- the routine of s an particular appears on the screen . Allowing even 10 second per item , it would take more than 13 minutes to show that same 80 point . append to this the cost of production , manipulation , and shipping , and we begin to distrust that the “ convenience ” of electronic marketing will be very expensive . Unless we are prepared to sacrifice variety – and therefore rival – some products will never be purchase “ in absentia . ”
See also : Online Shopping ( 1967)Mobile Malls ( 1981 )
InternetRetailShopping

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