McDonald ’s best - known burger turns 40 this twelvemonth . And since professional ethics prevent us from disclose the component of the Special Sauce , we ’ll seek to make up for that by sharing a few other " secrets" behind those two all - beef patties and their touch accoutrements .
1. The Genius behind the “˜Mac
Back when Michael James " MJ" Delligatti became interested in afford his own eating place in the mid-1950s , he visited a eatery show in Chicago . When he happened by the McDonald ’s booth , the McRepresentative invited Delligatti to shoot the breeze a new open McDonald ’s francise nearby . After doing some inquiry , MJ realized that if he open a Mickey D ’s , the money he ’d save on buying paper goods through the company would pay off his franchise fee . He opened a McDonald ’s in Uniontown , Pennsylvania , in 1957 and did very well . Yet , he palpate something was overlook from the fare . parent bought Warren E. Burger for their youngster , but MJ believe that a big , more " adult" sandwich would encourage Mom and Dad to dine along with the kids . Before adding anything to his menu , however , he had to get approval from Headquarters . The Corporate bureau finally agree to lease him try out a novel burger with the proviso that he only use ingredients already on hand . He baptise his instauration the " large Mac" and sold it for 49 cents . Sales empale so much that Corporate could n’t help but acknowledge and append the Big Mac to their national card in 1968 .
2. The Slim Man who Eats Nothing but Big Macs
3. More Memorable than the Commandments
It was a doomed function : McDonald ’s was looking for a new ad agency in 1970 , and Keith Reinhard , a originative director at Needham , Harper & Steers , had done his prep . He ’d post himself alfresco of several different McDonald ’s outlets and pollard client as they exit on what they liked substantially . His research determined that Mom sleep together not having to wangle , and Mickey D ’s was quick and affordable ( unlike most family - style posture - down restaurant ) . He came up with the motto " You deserve a fracture today" and landed the honored McDonald ’s history for his company . Not long after that , he coin what seemed like a hopelessly bunglesome jingle for the Big Mac : " Two all - bitch patties , particular sauce , lettuce , cheese , pickles , onions on a sesame seed bun . “ However , a clever " military personnel on the street" commercial campaign show average citizen trying to itemise the phrase impress the run - on burger description in everyone ’s mind and became a classic . A 2007 view by Kelton Research found that of 1,000 Americans who identified themselves as Christians , 80 % could accurately narrate the Big Mac ingredients doggerel verse , while only 60 % could name all of the Ten Commandments .
4. Big Mac Mania
