HBO Bringing Shows to iTunes!?

harmonize to Portfolio , Apple and HBO will team up to offer HBO original programming on iTunes in the next duet of weeks , and HBO may have varying pricing and/or a higher profit percentage for its shows than other subject providers . This is huge , not only because it check off HBO ’s first big move into the on-line medium market , but also because they ’ve managed to strong - sleeve a notoriously scrimpy Apple into their own financial terms .

What ’s impressive is how HBO produce Apple to negotiate beyond its common terms . If you remember , the fixed $ 1.99 episode price and profits splitting are what chair to the Apple / NBC divorce in the fall . Now , Apple has backed down from its stance and come out to be into the flexible pricing schema . Portfolio believes Apple want this partnership to motor Apple idiot box sale . I also wonder if NBC on the Zune Marketplace shook ’em up a short .

And if HBO does fare to iTunes , it will be their first mainstream venture into the on-line media market . They ’ve been hesitating up until now , presumably because it might cannibalize subscription revenue . While they are test anonline on - demand systemwith a planned national rollout , it ’s presently only available in Wisconsin , and requires a subscription to HBO through cable television service providers .

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https://gizmodo.com/hbo-on-broadband-all-you-can-eat-movie-and-tv-download-347192

While no specifics have been declare , Portfolio hints that it could just be old / cancelled show , such as Deadwood and The Larry Sanders Show . This would make sense , because find out new shows would still require a subscription , and HBO does n’t show many rematch of display no longer in production . In any case , Portfolio articulate this will likely play out in the next two weeks , with a simultaneous announcement / accessibility of content . lease ’s keep our digit crossed . [ PortfolioviaiPodNN ]

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