Watch out,Gwyneth Paltrow—Toni Collettemight just give you a run for your money.
In a PEOPLE exclusive video ahead of the release ofKnives Out, Collette, one of the film’s stars, channels her inner Goop founder in a hilarious parody introducingFlam, a wellness and lifestyle website, through the eyes of Collette’s character Joni Thrombey.
“Flam, it’s a word, but it’s more than a word. It’s a whole new way of being,” Joni says in the video as she promotes her beauty and wellness empire. “Flam, where life, love and the pursuit of perfection doesn’t have to be torture.”
She continues, “Cut through the chaos of your day and seek an extraordinary existence. For a limited time, all Flam products are slashed 50 percent off. Flam, available at a boutique near you.”
Claire Folger

While Collette’s character takes inspiration from Paltrow, her costars Jamie Lee Curtis and Michael Shannon also star in similar Rian Johnson-commercials in character as Joni’s siblings, Linda and Walt Thrombey, respectively.
Linda, a realtor, highlights howThrombey Real Estateis a “cut above the competition.”
“You might have heard it’s a frightening time for real estate but here are the facts,” Linda says. “There’s never been a better time to buy a house or a better team to make your dreams of homeownership come true.”
Jamie Lee Curtis inKnives Out(2019).Claire Folger

Michael Shannon,Knives Out.Claire Folger

She adds, “Thrombey Real Estate is ready to help you make a killing in the market. Because buying a house shouldn’t have to be scary.”
“The next great chapter of Blood Like Wine Publishing starts here. Together, we’re in a for killer future,” Walt says.
Knives Outis in theaters Nov. 27.
source: people.com