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Celebrity florist Seema Bansal Chadhaknows what her A-list clients have their eyes on when it comes toMother’s Dayfloral arrangements.
“She’s more of a white and nude girl,” the owner ofVenus ET Fleurtells PEOPLE of clientKim Kardashian’sfloral color palette preference. “She does like the occasional red rose. She’s been a huge supporter. The whole family has. Kris Jenner has. They’re always supporting anything that we’re launching. If we send something or if they receive something from us, then usually it’s the more neutral kind of colors— and they definitely love roses. You definitely will see our products within their homes or them gifting it out as well.”
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“Gigi Hadidhas been a huge fan of our customizations,” Chadha, who says the supermodel often orders for her mother Yolanda, shares with PEOPLE. “Her mom’s a big yellow rose person. They love very happy and vibrant colors but they also love when we do customization within our actual arrangements. She loves the evil eye a lot.”
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The best part for her famous client roster is that the arrangements require low-to-no upkeep, suitable for their extremely busy schedules.
“I think what’s really enticing for celebrity clients is that there’s no maintenance with our products,” Chadha adds. “You don’t have to water them. They still keep their texture, shape [and] scent. They come in so many different colors, so again, there’s so many options available. You can go on a very long trip and come back, and your flowers still look pristine. I think that’s really important to our celebrity clients and to all of our clients really.”
“She loves customizing things in her flowers,” Chadha says. “Things that spell out maybe a new hit single that she has — or anything that. She’s also really into a color, we have over thirty colors, so you can really create something very special and very unique on our site.”
With stores all over the country and asuccessful e-commerce site that ships nationwide, Venus ET Fleur makes gift-giving simple for all. The brand also recentlylaunched a candle line— featuring some of its signature floral scents — making gift giving a breeze.
Chadha also shares that some of her celeb clients — like Hailey andJustin Bieber— love to collaborate on themed arrangements that celebrate their businesses.
“They did the Drew floral arrangements throughout their house,” Chadha says. “I know she also is a girl that loves classics. Our Fleura Vase has been a popular one that they’ve placed in their spaces as well.”
Chadha, a Forbes30 Under 30 honoree, adds that sometimes doesn’t even know when her A-list clients like Oprah or Kevin Hart order from her brand until she sees a social media alert.
“A lot of our clients don’t share their names when they receive an arrangement,” the CEO shares. “We might see it for the first on social media — that typically happens for most of the celebrities. They’re buying them under alias names, so we’re not necessarily knowing who’s going to receive it.”
source: people.com
