Zara pulled an ad campaign after social media users called out the brand, claiming that the campaign imagery resembled scenes of destruction in Gaza.Photo:Jose Cendon/Bloomberg via Getty
Jose Cendon/Bloomberg via Getty
Zara pulled a new ad campaign after social media users and critics called out the brand, claiming that the imagery was insensitive and resembled scenes of destruction in Gaza.
The Atelier campaign, “The Jacket,” featured a set covered in rubble, as well as mannequins and statues — some missing limbs — wrapped in white tarps,screenshotsof the now-deleted photos on X (formerly Twitter) show.
Critics of the campaign, which also featured an image of a model slinging one of the human-like figures over their shoulder, said they resemble photos of corpses in Gaza,Reutersreported.
After sharing the ad imagery, the fashion brand faced backlash across social media platforms, including “#BoycottZara” trending on X, per Reuters.
The same hashtag has also garnered over 30 million views onTikTok.
“#BoycottZara” trended on X after Zara released a campaign that critics said resembled scenes of destruction in Gaza.Artur Widak/NurPhoto via Getty
Artur Widak/NurPhoto via Getty
Protestors in Tunis, the capital of Tunisia, chanted and waved a Palestinian flag outside of a Zara store on Monday, Reuters reported. One of the retailer’s windows was also splattered in red paint.
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On Monday, Zara pulled the campaign images from both its website and app, and has since removed them from Instagram and all other platforms, per Reuters.
Shortly after, the fast fashion brand also issued a statement on Instagram.
“The campaign, that was conceived in July and photographed in September, presents a series of images of unfinished sculptures in a sculptor’s studio and was created with the sole purpose of showcasing craftmade garments in an artistic context.
The ASA said it received 110 complaints about the campaign claiming the imagery was offensive and referenced the destruction in Gaza, but because the ad campaign has been removed, it “won’t be taking any further action,” per Reuters.
source: people.com
